The Quote below comes from Richard Morley. The reason I mention it is because I am at the "Account Based Everything" B2B event today in London. There are plenty of tech, digital and software companies here so really refreshing to see the quote on ABM coming from the Head of Marketing at a law firm.
I have been working with some of the biggest Professional Services firms in the world over the last 2 or 3 years and much of this has been focussed on ABM and how to do this effectively but the importance has taken a while to resonate.
Browne Jacobson is clearly ahead of the curve in their thinking and the idea around ABM being about "Creative Thinking" I think is extremely important. Working out really customised approach that works for your firm.