For a while as we approached the May 2018 deadline, everyone we spoke with was obsessed with GDPR compliance. However, since it came into force, things have been oddly quiet, a bit like the Phoney War

However, it seems that the phoney period may be drawing to a close and meaningful enforcement is about to begin. The idea below, that GDPR will "wreak havoc" is hardly a settling concept but TechCrunch today reported that "Male impotence, substance abuse, right-wing politics, left-wing politics, sexually transmitted diseases, cancer, mental health... are just a few of the advertising labels that Google’s adtech infrastructure routinely sticks to Internet users as it watches and tracks what they do online."

I am in favour of a little havoc-wreaking if this is how some adtech organisations treat our data; time to send in the tanks!