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How to 'Win' at your 2018 Account Planning - A Lesson on Strategy from Alastair Campbell

Thanks to the recommendation from Kyle Hughes, at the top of this year's reading list was 'Winners' by Alastair Campbell. I could spend a...

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unknownx500 University of Salford

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One event attended + one blog post = 3 new clients...

Everyone loves a bit of Return On Investment. Proven results, a nice list of ingredients in, and a lovely cake out! Life (and sales) is...

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Expert-to-Expert Marketing supports ABM - Oracle's Michael Avis

The point was raised earlier that ABM has a danger of moving marketing away from personal communication and just focusing on a company.


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Expert-to-Expert Marketing: 3 Reasons Why You Need More Than Digital Marketing [Infographic]

It might seem counter-intuitive for someone who is, essentially, a digital marketer to exclaim that There Is More To Life Than Digital...

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