This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read
Reposted by Freddy Dobinson from Top Tips

Leveraging Passle for your Events & Conferences

Maximising your return on investment for every $ you spend on marketing should be an absolute priority when it comes to defining your event strategy. 

Whether you are attending, hosting, or speaking at an event, you're paying and/or allocating time in your calendar to be there, so it makes business sense to ensure you get the most out of it. 

The biggest danger is to turn up and simply wing it. 

Ahead of your event, set yourself (and wider team) an objective, for example: 

  • Pipeline generated, 
  • Number of meetings booked/opportunities created, 
  • Or further down the line, attribute revenue resulting from your attendance at the event. 

To assist with this, we have prepared an outline on how you can leverage Passle and content in support of your event-objective. 

post featured image

Latest Insights