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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read

The best times of the day to learn something new

If you are launching a new campaign or initiative at your workplace, it is worthwhile considering when your colleagues are optimised to be most actively engaged. 

There is a science behind "good timing" and it's called chronobiology. This is our hardwired body clock which dictates when our bodies and minds are most receptive to taking on board new ideas, making decisions, and tapping into more creative states of mind. 

Having delivered 1,000's upon 1,000's of training sessions to time-poor, busy professionals, our experience very much aligns with the scientific consensus. 

If you are coordinating a training session on content, marketing, or Passle at your firm, it's helpful to know that your colleagues' brains will be in 'acquisition mode' between 10 a.m. to 2 p.m. and then again at 4 p.m. to 10 p.m. 

This doesn't mean I'm advocating for out of hours training sessions! 

If you are coordinating a meeting that requires a call-to-action (i.e. creating a Passle post after being trained) then also factor this into your scheduling. Friday is the least productive day of the week. This can make it attractive to leverage for internal training; however, the likelihood that you will achieve your desired call-to-action is highly diminished. This is also compounded by the weekend, and Monday when people are most generally stressed. 

The middle of the week (Tuesday to Thursday) generally works well for getting your initiative launched. 

If you are sending follow-ups from your campaign/initiative launch, early mornings (within 3 hours of people waking up) are often the best time to influence your teams' decision-making. 

The Best Time to Learn Something New Learning is most effective when the brain is in acquisition mode, generally between 10:00 am to 2:00 p.m. and then again from 4:00 p.m. to 10:00 p.m.

Tags

e2e, professional services, marketing, learning

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