PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

We have an exciting opportunity for you if you would like to be involved in our AI beta testing group. This will give you access to the...

Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from...

Once you've decided you want to create a piece of thought leadership, getting started is, in many cases, the most difficult hurdle to...

It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent...

Dharmesh Shah, Founder of Hubspot in October 2020 tweeted that "next-gen software companies will have a media company embedded inside"....

The rise of the marketing and business development function within law firms presents new opportunities for those developing a career in...

The modern landscape of online networking and content creation is very competitive. Just scroll through your LinkedIn feed and you'll be...

Although the latest figures around surprise growth in November put a 2022 recession in question, one thing that is certain is that...

Over the past two years we’ve had the pleasure of speaking to some truly inspirational marketing and business development leaders who’ve...

I continue to be amazed by the potential of ChatGTP. Playing around with how it can support the development of thought leadership and...

In the ever-changing B2B content marketing landscape, content formats such as blog posts, PDFs, podcasts, and videos are all becoming...

Technology in legal marketing and business development offers huge opportunities to help firms progress and stand out in the market. The...

Last month Passle co-founder, Adam Elgar, and I trooped up to Toronto for the LMA Canada Conference. It was probably one of the best...

Looking from the outside in, the legal industry may appear slow to change and innovate. But for those working within or alongside law...

The journey to CMO or Communications leader is often indirect. In many cases, the most successful marketing leaders have wide-ranging...

In Professional Services, it is pretty typical to rebuild the main corporate website once every five years. The typical design process to...