PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

For a commercial law firm, growth isn't just about landing shiny new clients.  It's equally, if not more, about deepening the...

For law firms to truly stand out, creativity in storytelling is essential. It’s what humanises the brand and helps build stronger, more...

AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for...

Podcasting has become an impactful and popular medium to communicate and connect with individuals and communities across the globe, and...

The 12th LMA CMO Forum in New York brought together five top legal marketing leaders to share how strategy, AI, and culture are...

Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens...

Kelsey Piper is a writer for Vox, who challenged AI to work out where a photo of her kid flying a kite on a beach was taken? AI was able...

AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption.  In this...

Showing your expertise through thought leadership is powerful. It can lead to new clients, stronger relationships, or unlock your next...

The LMA Annual Conference in DC last week was a wonderful celebration of our fabulous community in legal marketing. 1,400+ attendees from...

Last week, LMA 2025 in Washington, D.C., was jam-packed with phenomenal sessions and speakers. I was lucky enough to tune into a session,...

In a market where legal work is more specialized than ever and clients expect seamless, high-level expertise across disciplines, law...

If there was one unifying message at LMA25, it’s this: business development in the legal industry is no longer a support function, it’s a...

The last morning of the 2025 LMA event in Washington DC started with the always entertaining GC panel.  The panel was chaired by...

Although many marketing and business development leaders are familiar with the Activator research, this excellent session — delivered by...

We're revisiting standout episodes from the CMO Series Podcast exploring the role of AI in reshaping professional services marketing.  In...