Sometimes we hear from clients that they're concerned that publishing content frequently might diminish their reputation. Lawyers' reputations are the foundation of their businesses, so this concern makes perfect sense. We also live in a world where the sheer amount of content is proliferating at an unprecedented rate, and the quality of that content is not necessarily increasing at the same rate. 

In such a context, we should all be thinking about the exact value of what we're publishing. Just because it's easy to publish, doesn't mean one should. Lawyers and consultants, unlike those seeking to be social media influencers, are all too aware of this. And it's because of this very fact that professional service providers make great thought leaders. 

Our clients communicate knowledge that very few others have. Knowledge that has been accumulated through deals, experiences, and publications that only a small number professionals can make sense of. Professional service providers need not worry about their reputation suffering from producing thought leadership content—simply by writing about their industry and expertise, their content is self-evidently valuable in such a way that many types of thought leadership is not.