Law firms are not short on ambition when it comes to growth. Cross-selling and collaboration are firmly on the agenda, with the majority of firms recognizing cross-selling as a key revenue driver. Yet despite ongoing conversations, these efforts are not translating into the meaningful outcomes that firms expect.

Our newly launched report, conducted in partnership with Hayhurst Consultancy and based on insights from 100 managing partners and lawyers from the UK and US, reveals a stark reality that only 19% of firms strongly believe they are effective at cross-selling. Our data exposes a clear performance gap between firms that rely on culture, and those building the digital infrastructure necessary for sustainable, multi-practice growth.

The Visibility Problem

At the heart of the issue is visibility. Over half of the law firm partners (55%) cited a lack of insight into colleagues’ expertise as the biggest collaboration barrier, while only 41% feel their capabilities are understood by other lawyers across the firm. As a result, opportunities are remaining hidden, not because they don’t exist, but because the right people are never connecting.

The Cost of Standing Still

With 36% of firms worried about losing work to firms with more effective cross-selling and collaboration, new structures need to be embedded. This is where CrossPitch AI comes in to reduce the noise and surface relevant expertise to the right people in the firm, when it is useful. Its Intelligence Map feature displays a firm’s collaboration in real time, enabling leaders to strengthen relationships before opportunities are missed.

Ready to Close the Gap?

Discover the full insights about the structural tensions in law growth strategies and how to shift towards client-centric collaboration.

Download the report.