According to MarketingProfs, the most effective and the most challenging tactic for inbound Marketing is Content Creation.
The thing is it's properly hard to create content that demonstrates the expertise of an organisation from within the marketing team. The very fact that the expertise that needs demonstrating is the knowledge and experience of the Professional means that it is not easily accessed. Trying to get a third-party or even an in-house writer to create content that demonstrates you are all over a subject is something of an oxymoron.
And that is where Passle comes in...
Content creation, in addition to being one the most effective tactics, is also seen as being one of the most difficult tactics to execute (54% of respondents cite as difficult).