Accountingweb have been taking a peek at our sales presentation I think!

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Traits of a 'modern' accountancy
Modern firms are good at marketing
They use a 'pull' not 'push' approach at marketing. Push includes ads, pull includes things like having a "killer" website.
Elements of this website include ensuring its not another template identical to many others. Having good, regularly updated content including client testimonials, freebies such as downloads and how-to guides, a welcome video and webinars.
Communicate consistently with your clients and prospects with a weekly or fortnightly email. Even if it's not opened, your name was in their minds for that split second.

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We’re so excited to bring the CMO Series to a live audience this autumn in a new program of interactive webinars.