Modern firms are good at marketing They use a 'pull' not 'push' approach at marketing. Push includes ads, pull includes things like having a "killer" website. Elements of this website include ensuring its not another template identical to many others. Having good, regularly updated content including client testimonials, freebies such as downloads and how-to guides, a welcome video and webinars. Communicate consistently with your clients and prospects with a weekly or fortnightly email. Even if it's not opened, your name was in their minds for that split second.