Analyzing the new 2014 survey results, Weiss said the data makes clear that law firms that fail to employ six tactics are simply missing out on desirable work: Blogging LinkedIn Effective websites E-alerts Online rankings Ratings directories “The data also makes clear that you can still be successful running a firm based solely on the traditional relationship tactics used for decades– the word-of-mouth model that includes seminars, client entertainment, trade and community group presence,” Weiss said. “However, the data makes it equally clear that some work firms are receiving comes completely as a result of online rankings, client reviews, LinkedIn, blogging and a firm’s website.” In other words, the word-of-mouth model has competition, the online model, said Alyn-Weiss partner Amber Vincent.