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A look at the top 3 CSR companies by reputation
The results, known as a CSR score, are determined by the institute’s self-developed model that measures both the emotional perceptions and the rational explanations of a company's reputation. The score takes into account three of the seven reputation dimensions: Citizenship, Governance and Workplace.
Topping its list this year are Google, Microsoft and The Walt Disney Company. Let us probe into each company’s CSR efforts individually:
Earlier this year, we brought together over 200 senior marketing professionals together with leading technology suppliers at CMO Series...