Nancy Myrland, the President of Myrland Marketing, a consultancy that specializes in helping law firms develop their social media strategies, made a similar point when we chatted about how law firms are seeing results from social media. “Lawyers are trying to sell what is in their mind,” Nancy told us via a Google Hangout conversation. “In that way, social media is a brilliant tool as they can write and talk about what they know about. This makes their service and value to clients more tangible, helping to turn contacts into connections.”