A marriage of convenience perhaps, but James Carson makes compelling arguments in favour of increasing your resources on content distribution rather than just content.

Does this mean that content is dead? Not by any means, though it does seem to suggest we should worry less about frequently creating original pieces and more on being selective.

If there is one takeaway from this piece, is that next time you think of hitting 'publish', spend some time thinking about how you can best get your piece read by the right people.