Another excellent article from Hinge Marketing's website, suggesting to take time to check your marketing strategy and make adjustments where needed.

It's full of great advice, including (for SEO) this brilliant nugget: 'As a good rule, write for your audience first. Write for Google second.'

I completely agree, create the best website you can, user-friendly, well-designed, updated regularly with great content, and results will follow. Trying to play the 'what Google likes' game at the expense of other things is a sign that you've lost sight of your purpose.