Great post by Jon Wilks on Hero, Hub and Hygiene content*, arguing that hub plays a crucial role in nurturing a business's relationship with its target audience.

Creating regular content, and distributing it online, ensures that customers return regularly and transform from strangers into brand promoters.

What kind of content?

To be successful, the content needs to be expert-led and offer valuable insights. This way, it will really demonstrate to your audience that your business is the right fit for them.

Integrating a hub strategy should be priority for any forward-thinking B2B company today.

Want an easy way to get your experts to create regular hub content? Request a demo from Passle.

*see the infographic below if you're unsure what this refers to! Or better yet, read Tom Elgar's great article on the subject here.