27 May, 2020 Industry reports - how to reach the people that count. By Samuel Page Whether you are building your brand or trying to drive conversations with clients, demonstrating your knowledge is critical for...
08 Dec, 2017 When "Hero" Content Goes Right - CMS: Innovate to Survive By Connor Kinnear At Passle we often talk with our clients about the "Hero, Hub, Hygiene Content Pyramid" - a concept originally used by Google and YouTube...
06 Nov, 2017 A goal without a plan is a just a wish.... By James Barclay As with most things if you try to do something without a plan you fail. When it comes to content creation it is just the same. I...
22 May, 2017 Using content marketing to win a general election? By Eugene McCormick Another election is upon us... The 3rd time in the last 2 years the UK's inhabitants will be called upon to vote for one thing or another...
20 Sep, 2016 B2B Content Marketing Toolkit 2016 - are you going? By Passle On Thursday 13th October, we'll be hosting an event at WeWork Moorgate featuring some of my favourite brands of all times. I've invited...
19 Sep, 2016 Thought Leadership from Legal Firm Mills and Reeve By James Barclay We talk a great deal about the content framework Hero, Hub, Hygiene. This was introduced to us by Google and YouTube. Imagine your...
24 May, 2016 'The working week is far too long for it to just be about money': 5 questions for Doug Mackay By Passle Doug Mackay is the Managing Director at Collingwood, I decided to ask him a few questions on content marketing and the recruitment...
14 Sep, 2015 Hero content wins awards. Hub content wins trust. By Passle Great post by Jon Wilks on Hero, Hub and Hygiene content*, arguing that hub plays a crucial role in nurturing a business's relationship...