You can now create two-answer polls on Twitter - these will last 24 hours and do not show up on respondents' feeds unless they retweet them.

How can you use it for B2B Marketing?

  • Twitter polls are a great way to engage your audience in the moment. This makes them perfect for online events, Twitter chats, and conferences.
  • They can also be a quick way of conducting market research - use it to test the water on a new product or service you are thinking of rolling out.
  • Make Twitter polls a part of your content marketing strategy by asking your followers what type of content they'd like to see more of.
  • Use it to request feedback from your customers on particular features.

Is it a game-changer?

Not really - in its current form it's limited. You won't have access to data for instance, and the two-answer restriction means you have to stick to quite simple questions. The answers are very limited in length too, so there's not much legroom.

That being said, it's an exciting development which, when used well, could solidify your prospective customers' relationship with your brand.