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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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The Rise of the Platform Marketer

Passle
Passle

I reviewed Craig Dempster and John Lee's The Rise of the Platform Marketer for B2B Marketing. You need to have a login to read it, but the main takeaways from it are:

  • The marketer's job has become increasingly complex
  • the internet has many walled gardens
  • it's important to recognize and cater for uniqueness
  • data-driven content allows for more, not less, creativity, and reduces waste

The rise of the platform marketer gives a real sense of the growing complexity of the marketer’s job
www.b2bmarketing.net/...
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Tags

b2b marketing, craig dempster, john lee, platform, marketing
Passle
Passle

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