This US based research shows some incredibly interesting stats showcasing how different demographics hire lawyers. The key thing to take away is essentially higher net worth individuals are likely to use the internet in detail to research thoroughly who to hire before making a decision.
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Survey participants earning more than $150,000 per year were more likely to choose an attorney based on an internet search, than via a friend.
https://www.mosesandrooth.com/how-people-find-lawyers-in-2015/
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