Instilling a Business Development Culture - PSMG
Morrison & Foerster's Michelle Elstein, (Director of Market Development & Strategy) led a fascinating Professional Services...
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How to build a winning marketing campaign with Hogan Lovells
During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...
Katherine McPherson Explains How To Approach ABM for Law Firms
Reading the latest pmforum magazine I was drawn to this article. I have heard of Fieldfisher's excellent approach to Marketing and BD and...
Changing world of business development
The legal industry is entering a period of rapid transformation, affected by technology development, client demands and their greater...
GDPR: three vantage points, one goal
This morning I had the pleasure to attend a presentation and panel discussion organized by Moore Blatch and Carswell Gould on the topic...
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