The IKEA effect - if you build it you value it more - and what that means for selling your services
Yesterday I attended session two of Mo Bunnell's GrowBIG Accelerator program. I was reminded of the strength of selling by building...
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LMA 2020: Make sure you know who you know - and get the right content to the right people (who want it)
There is no doubt that digital transformation has accelerated over the last 6 months within law firms. At the Virtual Legal...
LMA 2020 - Legal Marketing Association Annual Conference Reimagined October 19-22
This year the LMA annual conference will be different but the important thing is that it is happening - and the content looks great!
Communications to Counsel need to be Short, Relevant and Concise according to BT's Litigation Head
For several years now Edelman and LinkedIn have been surveying what the attributes are of content that engages b2b decision makers of...
Are robots taking over? The need for efficiency in legal services is one of survival
The need for new tech in legal services is higher than ever. Clients are demanding more services for less money, so firms must find...
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