PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

In Professional Services, it is pretty typical to rebuild the main corporate website once every five years. The typical design process to...

We recently celebrated Passle's one year anniversary since its launch in the USA, commemorating what has been a truly fantastic year. It...

Well, here it is in a nutshell: traditional websites that utilise a content management system (CMS) such as WordPress have many moving...

The LMA Town Hall was back with this year’s President Brenda Plowman at the helm.  I have no idea how she does it - right now she is...

It was fantastic to catch up with so many old friends in DC yesterday at the Legal Marketing Association Mid-Atlantic Conference.  We...

Yesterday, I was able to spend my morning attending an LMA panel discussion in NYC held by their business development SIG. The discussion...

The LMA New York Group is celebrating a massive milestone of 30 years, and in honor of this they are bringing back the popular Summer...

In New York last Thursday, we had the pleasure and opportunity at Passle, to facilitate an intimate event with 20 CMOs and senior BD folk...

No single metric can give you an idea of the health of your thought leadership program. But this one comes close.The most common metrics...

A Litigator is an attorney or lawyer that often specializes in taking action against a person or organization.  They are often referred...

There has been quite a bit of talk about this very topic in 2022 and actually, my colleague Eugene McCormick had the pleasure of...

For firms looking to maximise the reach of their content, there are a number of options but as Mark Ritson puts it in the video...

Marketers as a rule don't seem to attribute enough value word of mouth as a channel. That doesn't mean they don't see how powerful it is,...

Last week, we were fortunate enough to host a session in partnership with the LMA Mid-Atlantic region discussing how to activate your...

Exactly one week ago at the Legal Marketing Association Conference in Las Vegas I sat in on a brilliant session that included some...

Research for the Marketing Leaders Benchmark 2022 by Meridian West suggests that as the pandemic wains Law Firms, flush with their bumper...