PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

At LMA Mid-Atlantic's Winter Social in Washington DC, five CMOs discussed growth and how they can help drive it in 2026. Their takeaway?...

Last Friday, at the closing plenary of the LMA North East Conference, moderated by Matt Plavnick, a standout panel featuring Ryan Cooke,...

Today I’m attending InterAction’s Accelerate event in London, and one session I was especially looking forward to was “Professional...

The 12th LMA CMO Forum in New York brought together five top legal marketing leaders to share how strategy, AI, and culture are...

Kelsey Piper is a writer for Vox, who challenged AI to work out where a photo of her kid flying a kite on a beach was taken? AI was able...

If there was one unifying message at LMA25, it’s this: business development in the legal industry is no longer a support function, it’s a...

Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the...

Thought leadership is the backbone of legal marketing. In an industry where your expertise is your product, being able to demonstrate the...

Last week, I had the pleasure of attending and sponsoring the Legal Lift event. David Ackert and his team at Pipeline Plus brought...

fSquared Marketing has focused on Artificial Intelligence (AI) for this year's Legal Marketing Trends. I was particularly interested in...

The legal marketing landscape is evolving through the lens of Generative AI.   This discussion follows up on my previous article,...

If you are attending the Legal Marketing Association National Conference in San Diego this week, be sure to add this session to your...

  As we are frantically and amazingly already approaching the end of January 2024, legal marketers are busy executing their business...

Research into what is happening in the world of legal marketing is essential as the legal industry evolves and marketing professionals...

I tremendously enjoyed presenting with Barney O'Kelly, Head of Digital Marketing at AlixPartners during Passle's CMOSeries Live event. We...

Here at Passle, we have the pleasure of working with some brilliant CMOs and their teams at law firms. Over the past few years though, we...