6/5/2025 9:45:42 AM Professional Troublemakers in Action: Driving Real Change in Legal MBD By Sarah Strachan Today I’m attending InterAction’s Accelerate event in London, and one session I was especially looking forward to was “Professional...
5/16/2025 6:19:47 PM LMA CMO Forum NYC: Insights from the Frontlines of Law Firm Innovation By James Barclay The 12th LMA CMO Forum in New York brought together five top legal marketing leaders to share how strategy, AI, and culture are...
5/9/2025 2:23:29 PM The Art and Power of the AI Prompt By Adam Elgar Kelsey Piper is a writer for Vox, who challenged AI to work out where a photo of her kid flying a kite on a beach was taken? AI was able...
5/1/2025 4:24:26 PM LMA 2025 | A Blueprint for Legal BD in the Age of Change By Alex Haidar If there was one unifying message at LMA25, it’s this: business development in the legal industry is no longer a support function, it’s a...
11/26/2024 9:20:39 AM Thought leadership best practice from a managing partner By Natasha Sandamas Samuel Page Thought leadership is the backbone of legal marketing. In an industry where your expertise is your product, being able to demonstrate the...
11/19/2024 8:42:41 AM Legal Lift 2024: Win business by playing the long game, keeping in touch is not too hard! By James Barclay Last week, I had the pleasure of attending and sponsoring the Legal Lift event. David Ackert and his team at Pipeline Plus brought...
6/19/2024 2:26:05 PM Make the most of AI to transform your legal marketing content By James Barclay fSquared Marketing has focused on Artificial Intelligence (AI) for this year's Legal Marketing Trends. I was particularly interested in...
5/10/2024 6:47:58 PM Exploring Generative AI's Impact on Legal Marketing By Passle The legal marketing landscape is evolving through the lens of Generative AI. This discussion follows up on my previous article,...
4/1/2024 4:55:18 PM LMA National must-attend session: CMO Series Podcast Live with CMBDO of DLA Piper By James Barclay If you are attending the Legal Marketing Association National Conference in San Diego this week, be sure to add this session to your...
1/31/2024 11:24:54 AM What it takes to be a 'Rainmaker'- 5 Key Profiles in Professional Services By Will Eke As we are frantically and amazingly already approaching the end of January 2024, legal marketers are busy executing their business...
11/15/2023 11:26:49 AM Essential Legal Marketing Research: What every Legal Marketer should be reading. By Samuel Page Research into what is happening in the world of legal marketing is essential as the legal industry evolves and marketing professionals...
10/17/2023 11:05:00 AM CMO Series Live: Generative AI in Content Marketing #CMOSeriesLive By Freddy Dobinson I tremendously enjoyed presenting with Barney O'Kelly, Head of Digital Marketing at AlixPartners during Passle's CMOSeries Live event. We...
8/15/2023 10:59:08 AM Lateral War Rages Over CMOs In Law Firms By Will Eke Here at Passle, we have the pleasure of working with some brilliant CMOs and their teams at law firms. Over the past few years though, we...
7/17/2023 4:47:25 PM Reed Smith smoothly adopt & build momentum with Passle By Sarah Strachan Connor Kinnear James Barclay Samuel Page +1 more... Show less Since becoming a client in November 2019, Reed Smith has implemented Passle as a critical component of their global thought leadership...
7/11/2023 9:51:11 AM CMO Series Live: Inside the Build of a Law Firm Website By Sarah Strachan A few weeks ago I was delighted to host a panel session at our inaugural CMO Series Live event in London. If anyone has been involved in...
7/4/2023 2:49:52 PM CMO Series Live: The Data Down-Low: How Weightmans Transformed Data for BD By Passle Last month, I have the pleasure of being joined on stage by Sarah-Jane Howitt, Director of Business Development & Marketing at Weightmans...