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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

93 results for: legal
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In Professional Services, it is pretty typical to rebuild the main corporate website once every five years. The typical design process to...
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We recently celebrated Passle's one year anniversary since its launch in the USA, commemorating what has been a truly fantastic year. It...
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Well, here it is in a nutshell: traditional websites that utilise a content management system (CMS) such as WordPress have many moving...
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The LMA Town Hall was back with this year’s President Brenda Plowman at the helm.  I have no idea how she does it - right now she is...
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It was fantastic to catch up with so many old friends in DC yesterday at the Legal Marketing Association Mid-Atlantic Conference.  We...
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Yesterday, I was able to spend my morning attending an LMA panel discussion in NYC held by their business development SIG. The discussion...
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The LMA New York Group is celebrating a massive milestone of 30 years, and in honor of this they are bringing back the popular Summer...
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In New York last Thursday, we had the pleasure and opportunity at Passle, to facilitate an intimate event with 20 CMOs and senior BD folk...
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No single metric can give you an idea of the health of your thought leadership program. But this one comes close.The most common metrics...
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A Litigator is an attorney or lawyer that often specializes in taking action against a person or organization.  They are often referred...
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There has been quite a bit of talk about this very topic in 2022 and actually, my colleague Eugene McCormick had the pleasure of...
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For firms looking to maximise the reach of their content, there are a number of options but as Mark Ritson puts it in the video...
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Marketers as a rule don't seem to attribute enough value word of mouth as a channel. That doesn't mean they don't see how powerful it is,...
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Last week, we were fortunate enough to host a session in partnership with the LMA Mid-Atlantic region discussing how to activate your...
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Exactly one week ago at the Legal Marketing Association Conference in Las Vegas I sat in on a brilliant session that included some...
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Research for the Marketing Leaders Benchmark 2022 by Meridian West suggests that as the pandemic wains Law Firms, flush with their bumper...