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The 12th LMA CMO Forum in New York brought together five top legal marketing leaders to share how strategy, AI, and culture are...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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Kelsey Piper is a writer for Vox, who challenged AI to work out where a photo of her kid flying a kite on a beach was taken? AI was able...
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If there was one unifying message at LMA25, it’s this: business development in the legal industry is no longer a support function, it’s a...
Thought leadership is the backbone of legal marketing. In an industry where your expertise is your product, being able to demonstrate the...
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Last week, I had the pleasure of attending and sponsoring the Legal Lift event. David Ackert and his team at Pipeline Plus brought...
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fSquared Marketing has focused on Artificial Intelligence (AI) for this year's Legal Marketing Trends. I was particularly interested in...
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The legal marketing landscape is evolving through the lens of Generative AI. This discussion follows up on my previous article,...
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If you are attending the Legal Marketing Association National Conference in San Diego this week, be sure to add this session to your...
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As we are frantically and amazingly already approaching the end of January 2024, legal marketers are busy executing their business...
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Research into what is happening in the world of legal marketing is essential as the legal industry evolves and marketing professionals...
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I tremendously enjoyed presenting with Barney O'Kelly, Head of Digital Marketing at AlixPartners during Passle's CMOSeries Live event. We...
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Here at Passle, we have the pleasure of working with some brilliant CMOs and their teams at law firms. Over the past few years though, we...
Since becoming a client in November 2019, Reed Smith has implemented Passle as a critical component of their global thought leadership...
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A few weeks ago I was delighted to host a panel session at our inaugural CMO Series Live event in London. If anyone has been involved in...
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Last month, I have the pleasure of being joined on stage by Sarah-Jane Howitt, Director of Business Development & Marketing at Weightmans...
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I was fortunate enough to attend a great session hosted by my colleague Charles Cousins at our inaugural CMO Series Live event in London...
