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LMA 2019: The next big thing is 'Service 'Metamorphosis
I am fortunate to be at the Legal Marketing Association Conference in Atlanta again this year and just attended the 2019 edition of the '
Instilling a Business Development Culture - PSMG
Morrison & Foerster's Michelle Elstein, (Director of Market Development & Strategy) led a fascinating Professional Services...
How to build a winning marketing campaign with Hogan Lovells
During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...
Katherine McPherson Explains How To Approach ABM for Law Firms
Reading the latest pmforum magazine I was drawn to this article. I have heard of Fieldfisher's excellent approach to Marketing and BD and...
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