Dec 13, 2022 How to manage your web 'build' By Tom Elgar In Professional Services, it is pretty typical to rebuild the main corporate website once every five years. The typical design process to...
Nov 23, 2022 Celebrating One year of Passle in America By Natasha Sandamas We recently celebrated Passle's one year anniversary since its launch in the USA, commemorating what has been a truly fantastic year. It...
Nov 21, 2022 What exactly is a JamStack Website, and why is it better? By James Barclay Well, here it is in a nutshell: traditional websites that utilise a content management system (CMS) such as WordPress have many moving...
Oct 24, 2022 LMA TownHall - It is conference season... By James Barclay The LMA Town Hall was back with this year’s President Brenda Plowman at the helm. I have no idea how she does it - right now she is...
Oct 13, 2022 LMA Mid-Atlantic - Insights from the Top By James Barclay Jennifer Green It was fantastic to catch up with so many old friends in DC yesterday at the Legal Marketing Association Mid-Atlantic Conference. We...
Sep 22, 2022 LMA New York: BD SIG - How to Build, Scale, and Improve your Law Firm’s Client Service Program – Panel Discussion By Jennifer Green Yesterday, I was able to spend my morning attending an LMA panel discussion in NYC held by their business development SIG. The discussion...
Aug 03, 2022 30 Years of LMA in New York: Join us for a Summer Soirée on Thursday, August 11, 2022 By Ed Lovatt The LMA New York Group is celebrating a massive milestone of 30 years, and in honor of this they are bringing back the popular Summer...
Jun 28, 2022 Building A Successful Thought Leadership Program- Owned By Your Attorneys. By Will Eke In New York last Thursday, we had the pleasure and opportunity at Passle, to facilitate an intimate event with 20 CMOs and senior BD folk...
May 26, 2022 Minutes: The metric you should be using to judge your thought leadership performance By Samuel Page No single metric can give you an idea of the health of your thought leadership program. But this one comes close.The most common metrics...
May 10, 2022 7 Top Tips On How Litigators Can Focus On Client Development By Will Eke A Litigator is an attorney or lawyer that often specializes in taking action against a person or organization. They are often referred...
May 05, 2022 How can mid-sized law firms measure success against the larger firms? By Will Eke There has been quite a bit of talk about this very topic in 2022 and actually, my colleague Eugene McCormick had the pleasure of...
May 04, 2022 What digital distribution channels should a law firm use? By Tom Elgar For firms looking to maximise the reach of their content, there are a number of options but as Mark Ritson puts it in the video...
May 03, 2022 How to facilitate word of mouth with your marketing By Samuel Page Marketers as a rule don't seem to attribute enough value word of mouth as a channel. That doesn't mean they don't see how powerful it is,...
Apr 19, 2022 How to activate your firm's voice through thought leadership - The CMO's Perspective By Alex Reid Last week, we were fortunate enough to host a session in partnership with the LMA Mid-Atlantic region discussing how to activate your...
Mar 30, 2022 LMA 2022: How to Strategically Grow Your Client Base Using CRM By Ed Lovatt Exactly one week ago at the Legal Marketing Association Conference in Las Vegas I sat in on a brilliant session that included some...
Feb 18, 2022 Double digit marketing spend growth reported in 44% of law firms for 2022 By Tom Elgar Research for the Marketing Leaders Benchmark 2022 by Meridian West suggests that as the pandemic wains Law Firms, flush with their bumper...