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The four tests for good B2B commentary or review content.

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Tom Elgar
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Tom Elgar
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Carl Friesen on his four tests on the usefulness of a 'review' article can be applied to pretty much all comment blog formats.

  1. is it relevant to the audience?
  2. do you know a lot about it? does your experience cover this topic?
  3. does your opinion have weight? are you qualified in this area?
  4. has this particular topic been 'reviewed' to death? In most niche aspects of knowledge businesses the answer is, fortunately, 'no'.

So if you are a qualified professional, discussing topics on your 'home turf' then really all you need to worry about is Number 1: Is it relevant?

Reviews aren't just for movies and restaurants. Business professionals can show expertise through their informed opinions about products and services their clients might use. Here are four tests for determining a good topic for review-type content.
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Tom Elgar
Co-founder

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Tom Elgar
Co-founder

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