Great post reacting to Twitter killing their share counts, the API that tracks how many times a post has been shared online. Jason Amunwa argues that social shares are not directly related to online engagement, in fact, quite the opposite. All too often people share links without clicking on them.

Instead, Amunwa says, marketers should care about social referral, i.e traffic. Essentially, we should stop relying only on social proof and look at the bigger picture, such as conversion rates.

As an aside, it's interesting to see that in spite of Twitter dropping its share count, this blog now receives more referral traffic from Twitter than Linkedin.