PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

This week, we took a look at 7 years of content from a top 5 global law firm to find out what factors were most influential on the...

2020 was a transformational year for thought leadership in professional services. With all the confusion and changes in the industry...

Over the last few years, I've had the pleasure of working with experts from the worlds top professional services firms. We've been seeing...

If you are in legal marketing or have an ambition to be a legal marketeer in 2021 the video below is a must-watch.  Here at Passle, we...

On this episode of Professional Services Growth Live, our live Q&A is joined by Sarah Strachan, an expert in data and analytics for...

On Monday Deloitte published the results of their first weekly Retail Industry Sentiment Survey's. It asks what key issues matter to...

I was lucky enough to hear Charles Nixon of Cambridge Marketing College and Shimon Ben-Ayoun of the B2B Marketing Forum speak at the B2B...

This morning I had the pleasure to attend a presentation and panel discussion organized by Moore Blatch and Carswell Gould on the topic...

The walled gardens of different social media networks can make for confusing stories when it comes to metric. As the article below shows,...

There is a lot of confusion around still on how GDPR will affect B2B companies big and small, and what steps marketers can take towards...

Last week I read a story about a man who was angered by the marketing collateral his high-school aged daughter was receiving from...

I've had fun hosting part of the Content stage at #IntegratedLive today, which has meant listening to all sorts of fascinating talks,...

We all have our bugbears when it comes to company blogs. Here are 11 oft-observed trends in business blogging that I would like to see go...

Today's webinar was a quick look at a few easy things you can do on Google Analytics in order to get your questions answered. Here's...

Something I often talk about on here is that while we promote digital marketing, it doesn’t have to replace ‘traditional’ or ‘physical’...

Maria Heckel, director of marketing at CIM shared the results of their research into use and misuse of data. The survey covered both...