I am working with a number of recruitment companies just now. The message I keep getting is the same - "we just cannot rely on banging away at the phone anymore". We need inbound and we need marketing strategies.
This LInkedIn Pulse piece by Molly Moseley from LinkedUp has 5 great strategies to power your marketing if you are in recruitment:
- Use programmatic software
- Partner more effectively with Marketing
- Leverage re-targeting strategies
- Use email automation
- Create quality content
This last one I am particularly interested in. Recruitment consultants must know their clients' business and must showcase that expertise not just on the phone but also online.