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| less than a minute read

Why you need to add Automation to your Marketing Mix

This week I spoke with Paul Sullivan of Modedaweb, Digital Marketing Agency and Hubspot Partner, regarding the case for marketing automation. In this recording we covered the following topics:

  • What is marketing automation?
  • Why is marketing automation import to moder marketers?
  • What are the main challenges facing businesses that want to adopt marketing automation?
  • What sectors is marketing automation relevant too?
  • Marketers typically have a hardtime proving ROI. How does Marketing Automation help overcome this challenge? 
  • How can marketers overcome budget holder concerns about investing in marketing automation platforms?
  • Which teams should be involved inimplementation and who should lead? 
  • What are the most important processes to have in place before businesses implement marketing automation? 
  • What type of user data is most valuable for marketing automation? 
  • Paul's best success to date


marketing automation, content marketing, hubspot, modedaweb, passle