Earlier this year, Passle interviewed 150 CMOs at law firms and discovered that 84% of them believe cross-selling is a missed opportunity at their firm. 

A huge majority of firms also consider cross-selling as their biggest opportunity for growth. That's why we wanted to take a deeper dive into cross-selling, and so we’re putting together an event in London. 

This live CMO Series event will bring together marketing and business development leaders from across the industry. 

We'll be joined in an expert panel by:

• Sadie Baron, Interim CMO at TLT
• James Davidge, Head of Origination at Taylor Wessing
• Barney O'Kelly, Head of Solutions and Product Marketing at AlixPartners
• Peter Skinner, Business Development & Marketing Director at Wedlake Bell

Together, we'll take a look at best practices for embedding successful cross selling at a firm.

Key takeaways will include:

• How to equip lawyers to think beyond their own practice areas
• The ways in which technology can help - including AI 
• Best practices for cross-selling
• Ways to break down silos across the firm 

Date: Thursday, 4th September

Venue: The Hoxton, Holborn WC1V 7BD

Timing: 3pm - 5pm followed by a networking drinks reception 

If you’d like to attend, please email natasha@passle.net to RSVP.