The demand for professional services marketing talent is pretty tough. There are more roles than candidates, particularly in business development roles.
So what can firms do to attract and keep the best people?
The days of a few beers in the pub or a quick lunch with the boss are gone.
UK creative agencies may have the answer. The top agencies now give every new member of staff receives a welcome kit.
Take M&C Saatchi in New York. New starters receive a welcome kit that contains seven objects that reflect the agencies core values. These include a camera tripod (fun), grow-your-own-plant kit (persistence), a multi-charger (diverse), and a personalised map of local haunts (curious).
Other include fun and work related perks - money off vouchers, moleskine notebooks and, of course, chocolate.
Simple idea that helps new members of the team better understand their employer and feel welcomed.
Agencies pull out all the stops when it comes to making a good impression with new recruits. There is, after all, a talent crunch out there. Welcome kits come packed with all sorts of messaging and items carefully selected to reflect an agency’s culture, and to ensure as smooth an introduction into the newbies’ “new family” as possible. We catalogued some of our favorite American kits earlier this year; here are the best welcome kits from across the pond.