Below is a lovely little analogy for how some people approach content marketing. Expecting instantaneous results can only lead to disappointment. Nothing like this happens overnight!

Instead of focusing on getting those results, focus on:

  1. Changing mentalities - creating content and sharing your insights should be seen as an opportunity, not an obligation.
  2. Creating the right process for content creation. 
  3. Empower your employees to go out there and create something that is interesting, relevant and fun!