Mar 30, 2022 LMA 2022: The not-so-secrets for success in the C-Suite By Will Eke Eugene McCormick At the LMA 2022 there was a lot of great content flying around, but a panel covering success at C-Suite level stood out. The panel...
Dec 08, 2021 Are Law Firm Marketing Professionals Finally Seeing Their Value Recognised? By Will Eke I work on a daily basis with marketing and business development folk at law firms who are in operational, strategic and supporting roles...
Oct 05, 2021 CMO Series EP 13- Craig Budner on Growth Opportunities at Law Firms By Charles Cousins Sarah Connolly In this episode of the podcast Charles Cousins is joined by Craig Budner, Global Strategic Growth Partner at K&L Gates they address: The...
Apr 26, 2021 The #1 tip for improving your thought leadership results By Samuel Page Firms that sell their knowledge as services are uniquely placed to market themselves with thought leadership. In no other industry can...
Jan 20, 2021 Moving clients along the Favourability Journey with expert content By Charles Cousins The core challenge marketers and business development professionals face is taking a new client from a place where they know nothing...
Nov 13, 2020 Client Engagement in a Changing World: The Evolution of BD & Marketing By Alistair Bone Another week and another excellent virtual event, this time from The Lawyer's Marketing Leadership Summit. What was lost in human...
Aug 13, 2020 How to support your firms fee earners in their BD activities - Podcast with Barbara Koenen-Geerdink By Charles Cousins To quote our Podcast guest "To be a successful lawyer in the 21st century you need both world-class legal skills and the ability to be a...
Jul 31, 2020 Marketers are thinking too short term - it's demonstrably making us less effective By Samuel Page As marketers, we're in the business of growing our firms. We do that by earning the right to sell to customers. To understand the most...
Mar 02, 2020 Marketing maturity & your firm's business model. Should they go hand in hand? By Will Eke Last week (before the coronavirus had spread even further!) I attended a lovely event organised by the PSMG and expertly hosted by Concep...
Jul 25, 2019 Why create a single when you have enough content for an album? Sharing your insights in a series of posts By Freddy Dobinson Over last weekend I watched the portrayal of Freddie Mercury's extraordinary rise to stardom as the lead singer of Queen in the film...
Jun 17, 2019 Being brave as marketers will see that law firms benefit, but even more importantly, so will the clients By Will Eke I had the pleasure of attending the Lawyer magazines marketing summit at the end of last week. The first panel session was a...
Apr 23, 2019 5 things to check for your next marketing campaign By Samuel Page For many of us in Marketing, this is now the business end of the year. Plans and budgets have been prepared, strategies decided, now it's...
Feb 25, 2019 LinkedIn Marketing Labs - building a content strategy By Samuel Page Last week I was on Linkedin Marketing Labs webinar where Hillary Lyons and Johnny Cullen took us through some of their tips for building...
Feb 13, 2019 Sales & Marketing excellence is not an act - but a habit By Samuel Page I met Team GB Rower Charles Cousins yesterday. As we talked, I was reminded of a poster that hung on the wall of my own rowing clubhouse,...
Feb 05, 2019 Infographic - How to reach more of the people that matter By Samuel Page In this infographic, we explain how marketing teams can create a scalable process to engage with buyers across different industries and...
Jan 02, 2019 Passle podcast EP1 - 5 minutes on Distributed Leadership By Adam Elgar In this episode, Sam Page & I discuss how advisory and consulting firms have different leaders responsible for different aspects of their...