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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

47 results for: marketing strategy
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At the LMA 2022 there was a lot of great content flying around, but a panel covering success at C-Suite level stood out.  The panel...
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I work on a daily basis with marketing and business development folk at law firms who are in operational, strategic and supporting roles...
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In this episode of the podcast Charles Cousins is joined by Craig Budner, Global Strategic Growth Partner at K&L Gates they address:The...
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Firms that sell their knowledge as services are uniquely placed to market themselves with thought leadership. In no other industry can...
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The core challenge marketers and business development professionals face is taking a new client from a place where they know nothing...
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Another week and another excellent virtual event, this time from The Lawyer's Marketing Leadership Summit. What was lost in human...
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To quote our Podcast guest  "To be a successful lawyer in the 21st century you need both world-class legal skills and the ability to be a...
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As marketers, we're in the business of growing our firms. We do that by earning the right to sell to customers.To understand the most...
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Last week (before the coronavirus had spread even further!) I attended a lovely event organised by the PSMG and expertly hosted by Concep...
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Over last weekend I watched the portrayal of Freddie Mercury's extraordinary rise to stardom as the lead singer of Queen in the film...
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I had the pleasure of attending the Lawyer magazines marketing summit at the end of last week.  The first panel session was a...
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For many of us in Marketing, this is now the business end of the year. Plans and budgets have been prepared, strategies decided, now it's...
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Last week I was on Linkedin Marketing Labs webinar where Hillary Lyons and Johnny Cullen took us through some of their tips for building...
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I met Team GB Rower Charles Cousins yesterday. As we talked, I was reminded of a poster that hung on the wall of my own rowing clubhouse,...
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In this infographic, we explain how marketing teams can create a scalable process to engage with buyers across different industries and...
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In this episode, Sam Page & I discuss how advisory and consulting firms have different leaders responsible for different aspects of their...