A useful checklist in the link below of things to think about when drafting your content marketing plan for 2017. I am particularly taken with the final point, which is a strategy check-in. Just as it's a risky strategy to stick to a rigid plan for the year without taking into account the myriad of things that could affect (such as new technologies and trends), it's also important to leave yourself open to change with your overall strategy. This is something I'm going to be particularly thinking and talking about with my colleagues this week.

Change can seem like a daunting process, but it doesn't have to be radical or expensive. It simply starts with reassessing where your strengths lie, and who you want to be talking to.