March 8, 2017 | less than a minute read

Feminism is not just for #IWD2017: Marketing with Bite

Passle

There's been a trend in recent years for companies to talk the talk of empowerment and feminism in their marketing campaigns, but without actually walking the walk. Feminism has become a powerful campaigning tool and large corporations have long wised up to this. However, to do so if your own company is not actually supporting women, whether this is through pay wages, lack of support for harassment in the workplace claims, unmanageable hours for child-caring, etc, will rightfully get you flagged up as a hypocritical business.

Remember that if you are going to jump on the International Women's Day bandwagon, to look upon your own company first: are you walking the walk?

Below are 9 ethical and feminist companies you might want to support today, to which I would add:

Birdsong: helping survivors of human trafficking
La Batarde: approximately 70 percent of the retail price are donated entirely to the Abortion Support Network, helping women in Ireland and Northern Ireland.

Being an active, and more importantly informed, participant in the dialogue surrounding both the global and domestic state of women's rights is a fantastic and effective way to show your support for gender equality worldwide. That said, if you're fortunate enough that you can afford to splurge a little bit for a good cause, then I have good news! You can start putting your money where your mouth is as well, because there are actually a lot of awesome, ethical, feminist companies that deserve your support.