When it comes to sharing your content onto the social networks, it is no surprise that the accompanying imagery has a big impact in terms of engagement. Buffer suggest that posts containing images generate 39% higher engagement than those without.
Where then can you go to find relevant images that add value to your content?
Below I have listed a few helpful tools that are readily available to use with minimal design experience:
- Canva - free web-based tool (with additional premium features) easy to use for someone without design skills creating brilliant on-brand images that you can share onto social.
- Pablo - an extension of Buffer, invigorates quotes and short snippets of text from your content into thought provoking pictures.
- Over - great app for creating custom social media graphics on your tablet/smartphone (fee to download app in appstore).
- PiktoChart - perfect to creating infographics to align your insights (free with premium options).
- Snappa - create compelling icons/graphics that are easily resizable for sharing on each social network (free with premium features).
If however, you would prefer to use images already created and purposed for reuse, I would recommend:
- Flickr - provides access to online galleries which you can embed into your content.
- Google Images - see the video below providing a step-by-step walk through on how to search for content that has been "labelled for reuse" - providing access to an enormous repository of images that you can share with your content.
The only remark I have is that you keep selected images relevant to each of your posts as it will maximise the quality of engagement.