PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

I was amazed this week to hear from two of my clients that they were struck by a real fear when asked to publish their insights online. I...

There seem to be three types of people when it comes to establishing desirable behaviours. There are  Those who are entirely uninterested...

You've done the hard work thinking of a topic, creating an article, and getting it checked and approved. But now it's time to get it...

I had a fantastic time featuring on the Women in Planning Webinar today with Nicola Gooch, Zack Simons, Suzi Green, and Christian...

I recently ran a workshop with a leading law firm where the discussion focused on Expert-to-Expert marketing and how they as the subject...

If you work in marketing, chances are, you get dozens of requests every week (if not day!) from people asking to guest post on your...

Copyblogger have issued a challenge to content creators everywhere: Try out 2 content types that are new to you (whether video,...

There seemed to be two types of student at my university. The wafflers and the pen-phobes.  When faced with a 2,000 word essay, I would...

There are lots of people talking right now about "Account Based Marketing" (The article below gives a nice description for those who have...

Below is a webinar I recently gave on blogging do's and don'ts. Topics covered include: What is a blog (history, context)Where does...

When it comes to sharing your content onto the social networks, it is no surprise that the accompanying imagery has a big impact in terms...

We are constantly asked by HR or Marketing or the Accounts team to do tasks that are outside of our key day to day tasks i.e. doing our...

Comment on the news from your sector’s perspectiveGive a personal twist on industry news‘What we are reading this week’ (with plenty of...

Here is a quick tip to make your post SEO-friendly: put the important keywords at the start of your headline. If you're creating your...

Pinterest is a great place to find relevant infographics to feature on your blog. It is easy to search for topics that align with the...

I was talking to some users recently about how they discuss and decide what to say about developments in their weekly newsletter. They...