12/30/2019 12:00:00 AM Google BERT aims to kill off the SEO agency By Tom Elgar From the earliest days of the search engines, there has been an on-going battle between the search engines, Google in particular, and the...
10/30/2019 12:00:00 AM Google's new guidelines on how to write high-quality content By Samuel Page It's a little known fact that Google has a huge team that helps it determine the quality of sites for its search rankings. Alongside its...
10/28/2019 12:36:36 PM Helping expert clients find your content (Google - BERT update) By Samuel Page Generally speaking, if you are an expert in Search Engine Optimisation you need to spend an immense amount of time understanding how...
11/21/2018 12:00:00 AM Google: how to get 100% for SEO By Tom Elgar Google has (finally!) released a service to check your website’s SEO. This is a huge relief for everyone in B2B marketing as we can now...
7/20/2017 12:00:00 AM Not Dead Yet: How Software Companies Still Thrive on Google Plus By Passle I have to admit, I’ve never really taken to Google Plus, as a marketer or personal user. My main reasons are three-fold: There doesn’t...
5/31/2017 9:31:30 AM Better powerpoints? 3 tips to avoid deadly presentations By Passle Having visual rather than text-heavy presentations is brain-friendly according to the article below, which looks into the slides of...
3/27/2017 12:00:00 AM Best tools to find relevant images for your content. By Freddy Dobinson When it comes to sharing your content onto the social networks, it is no surprise that the accompanying imagery has a big impact in terms...
2/6/2017 11:59:48 AM Why Does Your Entire Firm Need a Voice to Drive More Revenue? By Passle If you have not seen Think With Google before I highly recommend reviewing for marketing trends, data, research and opinion. The term...
11/29/2016 9:21:02 AM Autocomplete your way to your next post By Passle Type a few words into a search engine and you might be amused by the suggestions it comes up with. Indeed there have been whole websites...
11/16/2016 12:46:38 PM Does your content have E-A-T (Expertise, Authoritativeness, Trustworthiness)? By Passle I've just given a talk at #IntegratedLive in front of a packed-out room, sharing 5 content marketing trends to avoid in your strategies....
10/26/2016 1:58:31 PM Google Analytics: Back to Basics By Passle Today's webinar was a quick look at a few easy things you can do on Google Analytics in order to get your questions answered. Here's...
10/10/2016 3:24:47 PM Google's mobile-friendly test By Adam Elgar This is a really user-friendly and simple tool to check that google is happy with the responsiveness of your site. As has been widely...
9/30/2016 12:00:00 AM The Goose-Bump Effect: Creating Emotionally Engaging Content in B2B By Freddy Dobinson The Dear Sophie Campaign run by Google really pulls on the heartstrings and it is hard not connect on an emotional level with the story...
9/24/2016 11:40:01 AM The Crossroads for Twitter By Tom Elgar Acquisition discussions between Twitter and Salesforce, Microsoft and Google are frontpage news in the F.T. The quote below rather...
7/28/2016 5:26:30 PM How To Be a Productivity Guru By Passle If you are not aware of MarketInvoice they recently raised an additional £7.2m in funding and have unlocked £850m in small business...
5/18/2016 8:49:59 AM Content is Benefiting the Unregulated Legal Sector By Passle This article suggests that a high volume of legal business is derived from online searches. Whilst there are progressive law firms such...