An apology is not a sign of weakness. This is particularly obvious when it comes to email marketing. We've all been in that situation where you've pressed 'send' and realized too late that something is amiss with your email. Unlike a blog, where you can hastily amend your error, or a speech, where you can backtrack and correct yourself - once an email is sent, it's sent.

Below is a link to a great email by Shayla Price (interviewed here last week) on how businesses have turned an email misfire into a positive situation.

Read it, and next time your face heads for your palm, don't despair!