May 24, 2017 | less than a minute read

The power of the apology

Passle

An apology is not a sign of weakness. This is particularly obvious when it comes to email marketing. We've all been in that situation where you've pressed 'send' and realized too late that something is amiss with your email. Unlike a blog, where you can hastily amend your error, or a speech, where you can backtrack and correct yourself - once an email is sent, it's sent.

Below is a link to a great email by Shayla Price (interviewed here last week) on how businesses have turned an email misfire into a positive situation.

Read it, and next time your face heads for your palm, don't despair!

You can do the same thing if you ever send a draft too soon. If it fits your brand voice, you can even turn your mistake into an epic story. Make sure to include all the details, from beginning to end, about what happened. Just like Mailchimp, you might want to insert the funny responses you received from customers who replied to the draft. It gives your subscribers a different perspective from the customer point of view. You’ll also notice that Meg’s first apology email looks a lot different from MailChimp’s regular newsletters. If you normally use a highly designed template, try Drip’s default simple template instead to convey the feeling of a personal apology note.