PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

There are two kinds of email marketing programs at professional services firms: Email marketing programs that work, positioning their...

Creating content is a powerful habit to develop. Clients will begin to seek your expertize, cross-referencing their own perspectives, and...

The way you market online should aim to replicate what your successful client-meetings look like. Ultimately you want to deliver a...

Keeping front of mind with your most important clients and prospects is an everyday challenge for B2B marketers. For many, a "newsletter"...

I attended an event yesterday morning at the offices of the law firm CMS in London entitled "2018 Technology Predictions" which was...

When you are asked by an event organiser to speak, their decision is made as there is a perceived opportunity to have you (the expert)...

To me, newsletters are marmite. When they are full of information that is relevant to me about things I care about, I love them. When...

Yesterday I read the post quoted below stating that that pub chain JD Wetherspoon has deleted its entire email database because of fears...

I tend to be more on the receiving end of cold emails than a sender of them, but even so, I found the below article insightful. It...

An apology is not a sign of weakness. This is particularly obvious when it comes to email marketing. We've all been in that situation...

I've been reading Shayla Price's excellent content for some time now, so it's a privilege to feature her today as part of the 5 Questions...

A strong newsletter can be the driving force behind any successful business campaign. It is a brilliant way of packaging up all of your...

I've given a fair few talks this year around the country on what to do after you hit 'publish'. The idea behind this is simple really:...

There is a lot of confusion around still on how GDPR will affect B2B companies big and small, and what steps marketers can take towards...

Irony, it seems, is central to European policy making. I decided to do some research on the effects of The General Data Protection...

The EU's General Data Protection Regulation which is coming into force next year is a huge opportunity for Content Marketers. A very...