9/13/2022 4:13:06 PM How 19 top law and consulting firms tripled their email effectiveness overnight By Tom Elgar Samuel Page There are two kinds of email marketing programs at professional services firms: Email marketing programs that work, positioning their...
5/19/2022 8:27:37 AM Newsletters, Newsletters, Newsletters - Differentiating your B2B Newsletter from the Crowd 📩 By Yasmin Zand Creating content is a powerful habit to develop. Clients will begin to seek your expertize, cross-referencing their own perspectives, and...
9/30/2019 12:00:00 AM Bridging the Gap between your Online & In-Person Customer Experience By Freddy Dobinson The way you market online should aim to replicate what your successful client-meetings look like. Ultimately you want to deliver a...
11/7/2018 12:00:00 AM Newsletters - What works? Examples from the best By Samuel Page Keeping front of mind with your most important clients and prospects is an everyday challenge for B2B marketers. For many, a "newsletter"...
2/16/2018 12:00:00 AM How to get the highest email click through rate in your industry By Connor Kinnear I attended an event yesterday morning at the offices of the law firm CMS in London entitled "2018 Technology Predictions" which was...
11/27/2017 12:58:18 PM GDPR - Opportunity to Bring New Quality to Your Content By Passle When you are asked by an event organiser to speak, their decision is made as there is a perceived opportunity to have you (the expert)...
8/21/2017 12:00:00 AM Stop thinking newsletters are a marketing thing.. They are central to Business Development! By Passle To me, newsletters are marmite. When they are full of information that is relevant to me about things I care about, I love them. When...
7/5/2017 12:00:00 AM GDPR - Do you risk throwing the baby out with the bathwater? By James Barclay Yesterday I read the post quoted below stating that that pub chain JD Wetherspoon has deleted its entire email database because of fears...
7/3/2017 8:29:51 AM 28 Cold Email Tips Backed by Digital Marketing Experts By Passle I tend to be more on the receiving end of cold emails than a sender of them, but even so, I found the below article insightful. It...
5/24/2017 10:54:16 AM The power of the apology By Passle An apology is not a sign of weakness. This is particularly obvious when it comes to email marketing. We've all been in that situation...
5/22/2017 7:19:08 AM "Email opens the door for personal online interaction": 5 questions for Shayla Price By Passle I've been reading Shayla Price's excellent content for some time now, so it's a privilege to feature her today as part of the 5 Questions...
5/15/2017 12:00:00 AM 77% of email marketing ROI comes from segmented, targeted campaigns. By Eugene McCormick A strong newsletter can be the driving force behind any successful business campaign. It is a brilliant way of packaging up all of your...
5/3/2017 12:00:00 AM Make your content work harder: repurpose it! By Passle I've given a fair few talks this year around the country on what to do after you hit 'publish'. The idea behind this is simple really:...
3/8/2017 1:53:15 PM How do you do event marketing after GDPR? By Passle There is a lot of confusion around still on how GDPR will affect B2B companies big and small, and what steps marketers can take towards...
3/6/2017 3:10:55 PM GDPR spawns a blizzard of email newsletters. By Adam Elgar Irony, it seems, is central to European policy making. I decided to do some research on the effects of The General Data Protection...
2/27/2017 1:36:32 PM The Content Marketing opportunity of GDPR By Adam Elgar The EU's General Data Protection Regulation which is coming into force next year is a huge opportunity for Content Marketers. A very...