Are you spending enough time on your LinkedIn headline? All too often it's simply used to share your current job title - but as we all know, those aren't terribly informative. They don't tell us anything about your specialties, or of the added values you bring.
Here's a few things to consider:
- Use a couple of relevant keywords to help your profile get found
- Use | or , to silo different parts of your headline
- Don't use the words ninja, superstar, rockstar. Unless you are a *literal* ninja, superstar or rockstar. If you sometimes wear a comedy tie and got your tweet favourited by Zuckerberg, you are not a superstar.
- Probably best to avoid 'Seeking my next opportunity' or phone number also - it's coming on a bit too strong and we don't know yet who you are or whether you're worth approaching....
Want practical examples?
I'm a fan of Aaron Orendorf.
He's been on a mission the last few weeks, of taking a willing guinea pig's LinkedIn profile and looking it over, and his advice is always sensible.
Take a look at these two for instance which tackle a very common issue on LinkedIn profiles: jargon, and lack of specifics.
Aaron even had a taste of his own medicine by inviting his friend Jacob Warwick to audit his own one:
It's always reassuring when even marketers at the top of their game admit that some things are always in beta.
I know I will be going back to mine to see how I can refocus it.
And if you're feeling stuck, check out this headline cheat sheet here.