Are you spending enough time on your LinkedIn headline? All too often it's simply used to share your current job title - but as we all know, those aren't terribly informative. They don't tell us anything about your specialties, or of the added values you bring.
Here's a few things to consider:
- Use a couple of relevant keywords to help your profile get found
- Use | or , to silo different parts of your headline
- Don't use the words ninja, superstar, rockstar. Unless you are a *literal* ninja, superstar or rockstar. If you sometimes wear a comedy tie and got your tweet favourited by Zuckerberg, you are not a superstar.
- Probably best to avoid 'Seeking my next opportunity' or phone number also - it's coming on a bit too strong and we don't know yet who you are or whether you're worth approaching....
Want practical examples?
I'm a fan of Aaron Orendorf.
(And no, it's not just because he featured me in this Content Marketing Institute post, though that was 👌🏼)
He's been on a mission the last few weeks, of taking a willing guinea pig's LinkedIn profile and looking it over, and his advice is always sensible.
Take a look at these two for instance which tackle a very common issue on LinkedIn profiles: jargon, and lack of specifics.
![](https://passle-net.s3.amazonaws.com/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/5420381f3d947406f47d20ed/2017-09-13-9-01-20-096-59b8f3e03d94760e449cb69b.png)
![](https://passle-net.s3.amazonaws.com/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/5420381f3d947406f47d20ed/2017-09-13-9-03-53-760-59b8f479b00e8011c0a35bcb.png)
Aaron even had a taste of his own medicine by inviting his friend Jacob Warwick to audit his own one:
![](https://passle-net.s3.amazonaws.com/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/5420381f3d947406f47d20ed/2017-09-13-9-14-39-938-59b8f6ff3d94760e449cb74d.png)
It's always reassuring when even marketers at the top of their game admit that some things are always in beta.
I know I will be going back to mine to see how I can refocus it.
And if you're feeling stuck, check out this headline cheat sheet here.