This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

Sales vs Marketing: Must it be a Fight?

I wrote about how Passle was its own case study back in March of this year but I think it's worth sharing again.

Great marketing isn't always about flashy technology and cutting edge content - sometimes it's simply about taking a look at the resources you have and using them to your advantage. In this case, we saw that using the sales, marketing and leadership team to create content made a lot of sense for several reasons. Watch the Slideshare below to find out why....

Being our own case study: how involving sales in our content strategy increased our post shares by 1,721%

Tags

content marketing, b2b marketing, e2e, passle, case study, b2b content
post featured image