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Sales vs Marketing: Must it be a Fight?

I wrote about how Passle was its own case study back in March of this year but I think it's worth sharing again.

Great marketing isn't always about flashy technology and cutting edge content - sometimes it's simply about taking a look at the resources you have and using them to your advantage. In this case, we saw that using the sales, marketing and leadership team to create content made a lot of sense for several reasons. Watch the Slideshare below to find out why....

Being our own case study: how involving sales in our content strategy increased our post shares by 1,721%


content marketing, b2b marketing, e2e, passle, case study, b2b content
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In professional services firms, being able to demonstrate your firm's knowledge and value to the market is key. Thought leadership sits...

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