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The B2B ABM conference 2018 - key takeaways
I don't mean to bang on about my first ABM event again....but I am going to because I found it extremely useful.
Last night was...
Sales vs Marketing: Must it be a Fight?
I wrote about how Passle was its own case study back in March of this year but I think it's worth sharing again.
Great marketing isn't...
6 video types that are proven to work for professional services firms.
Smart interview below with Brain Gribben of Olswang on how video could be used by the legal sector to increase new business...
I would,...
B2B Sales #toptips 2 - Explain the Value not the Functionality
When we pitch, sell or market our products and services, all too often we start telling people what it does and how it works. People...
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