PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Back in 2014, after a year or two of writing code, ripping up code, writing new code we finally decided we had a product that we could...

A content calendar is a powerful thing. It keeps you accountable, takes away uncertainty about what you are doing and is a good way of...

Centralised marketing teams are in a challenging position. Their role is to engage with customers, position their offering and pave the...

I don't mean to bang on about my first ABM event again....but I am going to because I found it extremely useful. 

Last night was...

I wrote about how Passle was its own case study back in March of this year but I think it's worth sharing again.

Great marketing isn't...

Smart interview below with Brain Gribben of Olswang on how video could be used by the legal sector to increase new business... 

I would,...

When we pitch, sell or market our products and services, all too often we start telling people what it does and how it works.  People...

Great article by Charles Chu in which he distills Isaac Asimov's writing on writing into 6 key pieces of advice to be as prolific as him.

In the video below I share some quick insights on content marketing for your B2B company. This includes:

• 0.26: What is content marketing?

Supposedly the summit of content marketing. A mirage that many marketers endeavour to reach. Of course, no other than getting your...

Evergreen trees are green all year round, come sun or snow. Likewise, evergreen content works all year round because:

• It’s not time-sensitive

Back in June, I wrote a post on how to promote your business at a conference if you’re an introvert. The post was shared hundreds of...