As the digital space continues to evolve, personal branding has started to change too. 

It's no longer about the vanity metrics and how many followers you have or the engagement you get, but more so how you share your authentic knowledge and expertise,  to grow your online presence as an influencer and connector. 

By packaging that knowledge and expertise into digestible content that offers value to your clients and prospects and the challenges that they face, you are able to position yourself as an expert in your industry who adds more value than your competitors.

A couple of tips for maintaining your personal brand while sharing your knowledge: 

  1.  Be intentional about your message - take the time to really think about the content you create and who it is you want to target and what they want to hear from you. 
  2. Decide on your purpose and the impact you want to have - how are you going to add value to the people you are targeting?
  3. Ensure that your personal brand is synonymous with what you know - always tailor your message to the values and purpose that you set, but also your unique skill set. 

Ultimately you can focus on building your brand in a way that leverages you as an expert and furthermore use your personal brand as a powerful marketing tool to engage your key contacts and prospects.