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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read

LISI Presents: Three Things We Learned in 2021

Last week, I spent part of my Thursday afternoon attending the “Three Things We Learned in 2021” live webinar presented by some of the team at Legal Internet Solutions Inc., or LISI. The hosts of the webinar included Robyn Addis (COO and CMBDO), Kristyn Brophy (Director of Client Strategy) and Taryn Elliot (Director of Client Success). Robyn, Kristyn, and Taryn graciously took the time to reflect on what had the most impact on them in 2021 and what they are embracing for 2022. They even held a moment of silence for the Blackberry phone, that as of last week is no longer. Below are my takeaways.

For me personally, the main takeaway from the webinar is the importance of authenticity within the content you put out. Robyn put it well, "Those posts that evoke emotion, show who you really are and they perform really well. So, when you can weave in that personal context and that content then performs really well, then you might grow your followers and have more engagement with your content.” 

Kristyn echoed this, "If you're not sharing a little bit of your authentic self on LinkedIn, then how do your prospective clients know that you're a person they want to do business with?". Something else that stood out to me was Kristyn's suggestion to use a Facebook page if you're not comfortable with personal posts on LinkedIn. I think this is a fantastic solution for someone who wants to put out personal and authentic content but may not feel comfortable doing so on a business platform. 

In conclusion, consumers want to work with people who they like and feel connected to. Authenticity and transparency, especially in the digital world we live in, is a key factor in creating that bond and rapport. Someone is much more likely to digest content that seems genuine and authentic. It's clear that this is greatly appreciated industry wide. 

"If you're not sharing a little bit of your authentic self on LinkedIn, then how do your prospective clients know that you're a person they want to do business with?" -Kristyn Brophy

Tags

e2e, marketing, professional services, legal marketing, authenticity
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