PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs.  The...

Earlier this month, we hosted our inaugural CMO Series Live event at The Brewery in London, with over 200 clients, guests, and partners. ...

When Julia Bennett joined Brown Rudnick as CMO, she put together a marketing plan for her firm's senior leadership with the idea that she...

We had a superb time at the brilliantly organized LMA Northeast Regional Conference last week. One session that stood out amongst the...

Yesterday, it was so refreshing to attend a jam-packed day of networking and enlightening sessions at the LMA Mid-Atlantic Region...

For any lawyer, thought leadership is an effective way to build your profile online that accurately demonstrates your knowledge and...

6 years ago we sat down at Passle and made a commitment to our clients by founding our Client Success Team & Program. Our goals were to...

The world of content marketing is amazing. During some research for our upcoming Digital Performance Index, I came across this reality...

Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm.  Someone who has experience...

Had an amazing time at Marketing Leadership Dinner in Chicago hosted by Peppermint Technology this week. It was great to connect with...

A little over a week ago I joined a fantastic webinar hosted by Chris Fritsch and Stefanie Marrone, the full title of the webinar was...

We have been using gamification at Passle for many years now, with great results. We take new clients through a ‘Proof of Value’ stage to...

The Passle team were excited to attend PSMG’s recent annual conference focusing on the topic on every law firm’s lips right now:...

I have never been to a McKinsey office, nor have I worked professionally with their consultants. Yet they are a phenomenally strong brand...

Exactly one week ago at the Legal Marketing Association Conference in Las Vegas I sat in on a brilliant session that included some...

Last week, I spent part of my Thursday afternoon attending the “Three Things We Learned in 2021” live webinar presented by some of the...