25 Jul, 2024 Building Content Franchises: A Lesson from The Olympic Games 2024 By Freddy Dobinson Since watching Phill McGowan and Sadie Baron's presentation at Passle's CMO Series Live event last month, the idea of content franchises...
27 Jun, 2024 What is Passle? By Adam Elgar Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
20 Jun, 2024 CMO Series Live 2024: How Reed Smith built a winning online presence By Samuel Page Freddy Dobinson Will Eke Digital engagement is becoming more central to the way clients engage with your law firm. Last year we surveyed 100 GCs at large...
19 Jun, 2024 Make the most of AI to transform your legal marketing content By James Barclay fSquared Marketing has focused on Artificial Intelligence (AI) for this year's Legal Marketing Trends. I was particularly interested in...
10 May, 2024 Exploring Generative AI's Impact on Legal Marketing By Julia Howard The legal marketing landscape is evolving through the lens of Generative AI. This discussion follows up on my previous article,...
29 Apr, 2024 Unlocking the Potential of AI in Legal Operations: Insights from FTI's General Counsel Report 2024 By Julia Howard In my recent review of FTI Technology and Relativity's White Paper, General Counsel Report 2024: Indicate Tipping Points in Strategy,...
17 Apr, 2024 Time to plant Evergreen Thought Leadership? By Catie Anderson Evergreen thought leadership is content that is published with no expiration date. It remains relevant and tailored to your current or...
15 Nov, 2023 Essential Legal Marketing Research: What every Legal Marketer should be reading. By Samuel Page Research into what is happening in the world of legal marketing is essential as the legal industry evolves and marketing professionals...
31 Oct, 2023 Content metrics to inform your 'BD Loop' By Olivia Backon So, your experts are creating content, sharing their expertise and building their online presence…fantastic! Now you've got metrics like...
05 Oct, 2023 The High Tide Conference 2023 By Natasha Sandamas Cam Dobinson We’re very much looking forward to attending the upcoming The High Tide conference in Paris, hosted by the IBA Law Firm Management...
12 Sep, 2023 CMO Series EP112 - Ashley Horne of Womble Bond Dickinson on Taking a Campaign Approach to Legal Content Marketing By Ed Lovatt Charlotte Knight Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal...
07 Sep, 2023 CMO Series EP111 - Rich Bracken on Establishing Meaningful Connections: A Sneak Peek at LMA MidWest ‘23 By Ed Lovatt Charlotte Knight Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal...
05 Sep, 2023 CMO Series EP110 - Delivering Successful Research Projects: What Legal Marketers Need to Know By Charlotte Knight In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for...
23 Aug, 2023 Why it is essential to have a Preference Center By Adam Elgar When I was at University, studying chemistry, we had a course about herbicides which started with the lecturer asking the question "What...
15 Aug, 2023 CMO Series EP107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change By Alistair Bone Charlotte Knight The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed...
10 Aug, 2023 Taking the composable approach: Inside the build of a law firm website with Lewis Silkin By Charlotte Knight Sarah Strachan Law firm websites typically get thrown out every 3-4 years and rebuilt. That’s because the traditional monolithic approach to building a...