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Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal...
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In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for...
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When I was at University, studying chemistry, we had a course about herbicides which started with the lecturer asking the question "What...
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The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed...
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Law firm websites typically get thrown out every 3-4 years and rebuilt. That’s because the traditional monolithic approach to building a...
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Tackling a website project of any size is no mean feat. Ripping up the playbook and building an enterprise-scale website from scratch is...
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Since becoming a client in November 2019, Reed Smith has implemented Passle as a critical component of their global thought leadership...
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I was reminded of the "Trigger's Broom" sketch from Only Fools and Horses recently and it made me realise that quite apart from being...
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Last month, I have the pleasure of being joined on stage by Sarah-Jane Howitt, Director of Business Development & Marketing at Weightmans...
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I was fortunate enough to attend a great session hosted by my colleague Charles Cousins at our inaugural CMO Series Live event in London...
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If you imagine a doll's house what do you see? Quite likely it is a very lovely, if traditional, home fitted with charming, tiny...
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Storytelling seems to to keep cropping up wherever I go in the world of law and it can be used in very powerful ways. I reported a few...
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You can now schedule a LinkedIn post directly on LinkedIn. You used to be able to do this on 3rd party tools like Buffer or Hootsuite...
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Today, the world comes together to celebrate International Women's Day. Why? Well, how long have you got... For a start, the movement...
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In the ever-changing B2B content marketing landscape, content formats such as blog posts, PDFs, podcasts, and videos are all becoming...
