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Showing your expertise through thought leadership is powerful. It can lead to new clients, stronger relationships, or unlock your next...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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If there was one unifying message at LMA25, it’s this: business development in the legal industry is no longer a support function, it’s a...
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AI is no longer just a buzzword in the legal sector - it is here, and already having a tangible impact on the industry! Research from the...
Thought leadership is the backbone of legal marketing. In an industry where your expertise is your product, being able to demonstrate the...
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Last week, I had the pleasure of attending and sponsoring the Legal Lift event. David Ackert and his team at Pipeline Plus brought...
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Earlier this year, one of our clients saw the daily number of subscribers to their news digest increase by 250%, so we took note! Passle...
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In today's competitive professional landscape, standing out requires more than just expertise - it demands strategic action. Shannon...
Since watching Phill McGowan and Sadie Baron's presentation at Passle's CMO Series Live event last month, the idea of content franchises...
Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
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Digital engagement is becoming more central to the way clients engage with your law firm. Last year we surveyed 100 GCs at large...
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fSquared Marketing has focused on Artificial Intelligence (AI) for this year's Legal Marketing Trends. I was particularly interested in...
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The legal marketing landscape is evolving through the lens of Generative AI. This discussion follows up on my previous article,...
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In my recent review of FTI Technology and Relativity's White Paper, General Counsel Report 2024: Indicate Tipping Points in Strategy,...
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Evergreen thought leadership is content that is published with no expiration date. It remains relevant and tailored to your current or...
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Research into what is happening in the world of legal marketing is essential as the legal industry evolves and marketing professionals...
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So, your experts are creating content, sharing their expertise and building their online presence…fantastic! Now you've got metrics like...
