Sep 12, 2023 CMO Series EP112 - Ashley Horne of Womble Bond Dickinson on Taking a Campaign Approach to Legal Content Marketing By Ed Lovatt Charlotte Knight Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal...
Sep 07, 2023 CMO Series EP111 - Rich Bracken on Establishing Meaningful Connections: A Sneak Peek at LMA MidWest ‘23 By Ed Lovatt Charlotte Knight Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal...
Sep 05, 2023 CMO Series EP110 - Delivering Successful Research Projects: What Legal Marketers Need to Know By Charlotte Knight In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for...
Aug 23, 2023 Why it is essential to have a Preference Center By Adam Elgar When I was at University, studying chemistry, we had a course about herbicides which started with the lecturer asking the question "What...
Aug 15, 2023 CMO Series EP107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change By Alistair Bone Charlotte Knight The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed...
Aug 10, 2023 Taking the composable approach: Inside the build of a law firm website with Lewis Silkin By Charlotte Knight Sarah Strachan Law firm websites typically get thrown out every 3-4 years and rebuilt. That’s because the traditional monolithic approach to building a...
Aug 02, 2023 Navigating an Enterprise Scale Website Build: Ankura's Story By Alistair Bone Charlotte Knight Tackling a website project of any size is no mean feat. Ripping up the playbook and building an enterprise-scale website from scratch is...
Jul 17, 2023 Reed Smith smoothly adopt & build momentum with Passle By Sarah Strachan Connor Kinnear James Barclay Samuel Page +1 more... Show less Since becoming a client in November 2019, Reed Smith has implemented Passle as a critical component of their global thought leadership...
Jul 10, 2023 What Trigger's Broom can teach us about website infrastructure By Adam Elgar I was reminded of the "Trigger's Broom" sketch from Only Fools and Horses recently and it made me realise that quite apart from being...
Jul 04, 2023 CMO Series Live: The Data Down-Low: How Weightmans Transformed Data for BD By Alex Reid Last month, I have the pleasure of being joined on stage by Sarah-Jane Howitt, Director of Business Development & Marketing at Weightmans...
Jun 22, 2023 CMO Series Live: The Story Of A Successful Rebrand By Will Eke I was fortunate enough to attend a great session hosted by my colleague Charles Cousins at our inaugural CMO Series Live event in London...
Jun 06, 2023 Is your website a Doll's house or a Lego castle? By Tom Elgar If you imagine a doll's house what do you see? Quite likely it is a very lovely, if traditional, home fitted with charming, tiny...
May 26, 2023 Storytelling Builds Brand and Culture By Will Eke Storytelling seems to to keep cropping up wherever I go in the world of law and it can be used in very powerful ways. I reported a few...
Mar 27, 2023 How to schedule a post on LinkedIn By James Barclay You can now schedule a LinkedIn post directly on LinkedIn. You used to be able to do this on 3rd party tools like Buffer or Hootsuite...
Mar 08, 2023 IWD 2023 #EmbraceEquity By Sarah Marwood Today, the world comes together to celebrate International Women's Day. Why? Well, how long have you got... For a start, the movement...
Jan 11, 2023 Harness the Power of Video Content to Thrive in the Evolving B2B Content Marketing Landscape By Alex Reid In the ever-changing B2B content marketing landscape, content formats such as blog posts, PDFs, podcasts, and videos are all becoming...