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Earlier this year, one of our clients saw the daily number of subscribers to their news digest increase by 250%, so we took note! Passle...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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In today's competitive professional landscape, standing out requires more than just expertise - it demands strategic action. Shannon...
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Since watching Phill McGowan and Sadie Baron's presentation at Passle's CMO Series Live event last month, the idea of content franchises...
Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
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Digital engagement is becoming more central to the way clients engage with your law firm. Last year we surveyed 100 GCs at large...
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fSquared Marketing has focused on Artificial Intelligence (AI) for this year's Legal Marketing Trends. I was particularly interested in...
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The legal marketing landscape is evolving through the lens of Generative AI. This discussion follows up on my previous article,...
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In my recent review of FTI Technology and Relativity's White Paper, General Counsel Report 2024: Indicate Tipping Points in Strategy,...
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Evergreen thought leadership is content that is published with no expiration date. It remains relevant and tailored to your current or...
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Research into what is happening in the world of legal marketing is essential as the legal industry evolves and marketing professionals...
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So, your experts are creating content, sharing their expertise and building their online presence…fantastic! Now you've got metrics like...
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We’re very much looking forward to attending the upcoming The High Tide conference in Paris, hosted by the IBA Law Firm Management...
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Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal...
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Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal...
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In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for...
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When I was at University, studying chemistry, we had a course about herbicides which started with the lecturer asking the question "What...
