15 Nov, 2023 Essential Legal Marketing Research: What every Legal Marketer should be reading. By Samuel Page Research into what is happening in the world of legal marketing is essential as the legal industry evolves and marketing professionals...
31 Oct, 2023 Content metrics to inform your 'BD Loop' By Olivia Backon So, your experts are creating content, sharing their expertise and building their online presence…fantastic! Now you've got metrics like...
05 Oct, 2023 The High Tide Conference 2023 By Natasha Sandamas Cam Dobinson We’re very much looking forward to attending the upcoming The High Tide conference in Paris, hosted by the IBA Law Firm Management...
12 Sep, 2023 CMO Series EP112 - Ashley Horne of Womble Bond Dickinson on Taking a Campaign Approach to Legal Content Marketing By Ed Lovatt Charlotte Knight Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal...
07 Sep, 2023 CMO Series EP111 - Rich Bracken on Establishing Meaningful Connections: A Sneak Peek at LMA MidWest ‘23 By Ed Lovatt Charlotte Knight Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal...
05 Sep, 2023 CMO Series EP110 - Delivering Successful Research Projects: What Legal Marketers Need to Know By Charlotte Knight In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for...
23 Aug, 2023 Why it is essential to have a Preference Center By Adam Elgar When I was at University, studying chemistry, we had a course about herbicides which started with the lecturer asking the question "What...
15 Aug, 2023 CMO Series EP107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change By Alistair Bone Charlotte Knight The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed...
10 Aug, 2023 Taking the composable approach: Inside the build of a law firm website with Lewis Silkin By Charlotte Knight Sarah Strachan Law firm websites typically get thrown out every 3-4 years and rebuilt. That’s because the traditional monolithic approach to building a...
02 Aug, 2023 Navigating an Enterprise Scale Website Build: Ankura's Story By Alistair Bone Charlotte Knight Tackling a website project of any size is no mean feat. Ripping up the playbook and building an enterprise-scale website from scratch is...
17 Jul, 2023 Reed Smith smoothly adopt & build momentum with Passle By Sarah Strachan Connor Kinnear James Barclay Samuel Page +1 more... Show less Since becoming a client in November 2019, Reed Smith has implemented Passle as a critical component of their global thought leadership...
10 Jul, 2023 What Trigger's Broom can teach us about website infrastructure By Adam Elgar I was reminded of the "Trigger's Broom" sketch from Only Fools and Horses recently and it made me realise that quite apart from being...
04 Jul, 2023 CMO Series Live: The Data Down-Low: How Weightmans Transformed Data for BD By Passle Last month, I have the pleasure of being joined on stage by Sarah-Jane Howitt, Director of Business Development & Marketing at Weightmans...
22 Jun, 2023 CMO Series Live: The Story Of A Successful Rebrand By Will Eke I was fortunate enough to attend a great session hosted by my colleague Charles Cousins at our inaugural CMO Series Live event in London...
06 Jun, 2023 Is your website a Doll's house or a Lego castle? By Tom Elgar If you imagine a doll's house what do you see? Quite likely it is a very lovely, if traditional, home fitted with charming, tiny...
26 May, 2023 Storytelling Builds Brand and Culture By Will Eke Storytelling seems to to keep cropping up wherever I go in the world of law and it can be used in very powerful ways. I reported a few...