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| 1 minute read

The Importance of Content Marketing for Law Firms

In today's fast-paced world, General Counsel (GCs) are busier than ever and expect a lot more from the lawyers they employ. They want to be kept informed on industry news in a way that is both detailed and easy to digest. As a result, it's essential for law firms to have a content marketing strategy that delivers timely, relevant, and valuable information to their GC clients.

The Global Legal Post shares the findings of Passle's new General Counsel Survey and highlights the need for law firms to work harder to keep their GC clients up-to-date with industry news. The study reports that 61% of GCs prefer to work with law firms that proactively update them as the legal landscape changes. 

With more than 90% of GCs claiming that legal providers could do better at providing content, it is clear a content marketing strategy is vital for law firms to win new business with GCs. By providing regular updates on legal developments, industry trends, and insights into the latest legal issues, law firms can establish themselves as thought leaders within their field. This, in turn, will help them build credibility and trust with their GC clients, leading to more business opportunities. 

“What’s clear is that time-poor general counsel now expect a lot more from the lawyers they employ and are much more likely to want to work with firms that can keep them informed in a way that is both sufficiently detailed but quick and easy to digest.”


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