The presentation is from 2011 so it is pretty dated. In particular the suggestion that you should use Blogger seems a bit outmoded.
The point Jeff Bullas makes well is that professional services are typically marketed best through relationships and referral: which is one of the things that social media does very well.
But you do need to start those conversations and have a place to bring people back to - and that is your blog.
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2025-06-24-15-50-59-531-685ac963d81bf11b7522dd8e.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-26-00-33-49-963-6976b66dc26ba4a239c0742b.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-02-05-19-17-38-445-6984ecd2d522dbbaed5fa13c.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-02-04-15-05-10-466-69836026ae0e4cf738ed4f9f.png)


