The presentation is from 2011 so it is pretty dated. In particular the suggestion that you should use Blogger seems a bit outmoded.
The point Jeff Bullas makes well is that professional services are typically marketed best through relationships and referral: which is one of the things that social media does very well.
But you do need to start those conversations and have a place to bring people back to - and that is your blog.
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2025-06-24-15-50-59-531-685ac963d81bf11b7522dd8e.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2025-12-04-20-27-35-105-6931eeb7f170698845c6b19b.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2025-12-04-21-11-08-104-6931f8ecf170698845c6ccfc.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/SearchServiceImages/2025-11-21-15-03-39-268-69207f4b26700f1b95baa656.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2025-12-03-14-07-11-987-6930440ff0510ffeea1361a3.png)


