The presentation is from 2011 so it is pretty dated. In particular the suggestion that you should use Blogger seems a bit outmoded.
The point Jeff Bullas makes well is that professional services are typically marketed best through relationships and referral: which is one of the things that social media does very well.
But you do need to start those conversations and have a place to bring people back to - and that is your blog.
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-10-14-09-22-13-024-6acf49c5944aac193a981bb9.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-09-28-10-59-02-989-6aba4876c6484376446500cc.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-10-08-10-14-29-755-6ac76d050b30ba925ae8bc36.jpeg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-10-08-07-04-41-374-6ac740898f60cb75fde15df0.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-10-08-07-04-41-241-6ac74089ce624e48d6cc6df6.jpg)