We are talking to many marketing people who are using - or at least thinking about using - tools that can help them track, record, and target website visitors. There are a lot of tools!
Here is a great list and summary of who is offering what. There are plenty more but this gives a nice summary. If you are like me and just getting your head around who offers what then it's a great start.
If you're interested in seeing who is using what to track you when you visit their site then download the Ghostery add-on. Have a look to see what your competitors are doing. It's a neat tool.
Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other option to streamline and organize workflow, businesses are flocking to this industry for help with their digital marketing efforts. Below is a snapshot of the most popular solutions as measured by customers, users, and social presence.