February 2, 2016 | less than a minute read

Search engines love focused content

Passle

Backlinko recently analysed 1 million Google search results to see whether pieces of received wisdom such as 'backlinks work' add up. The results are very interesting (and yes, backlinks do still work!)

My main takeaway, is that there is a lot to be said for consistently creating focused and authoritative content on a single topic. Indeed, content rated as 'topically relevant' significantly outperformed content that stayed on the surface, or dabbled with several topics.

Imagine what would happen if your blog was populated with single-topics that all establish you as an expert in your niche?

Click on the link below to read the full report.

3. We discovered that content rated as “topically relevant” (via MarketMuse), significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings. We used MarketMuse to analyze 10,000 of the URLs from our data set for “Topical Authority”. And we discovered that comprehensive content significantly outperformed shallow content.