Backlinko recently analysed 1 million Google search results to see whether pieces of received wisdom such as 'backlinks work' add up. The results are very interesting (and yes, backlinks do still work!)

My main takeaway, is that there is a lot to be said for consistently creating focused and authoritative content on a single topic. Indeed, content rated as 'topically relevant' significantly outperformed content that stayed on the surface, or dabbled with several topics. 

Imagine what would happen if your blog was populated with single-topics that all establish you as an expert in your niche?

Click on the link below to read the full report.