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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read
Reposted from DAVIDKIRK.LONDON

When should ROI be used to Measure Marketing Success?

During this video Matthew Sweezey provides a clear example of when ROI should be used to measure marketing success. ROI is for focusing on campaigns that begin with a cash spend and finish with a closed monetary deal. The calculation is easy. 

However, lead nurturing, sales support, email and most other campaigns do not start and finish with a monetary value, although still extremely important. These should be valued with Velocity and Efficiency. Watch the 90 second video to understand why these two metrics are important measures. 

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Tags

content marketing, pardot, passle, salesforce, marketing automation, roi