Smart Insights has written a post about the benefits of introducing a gamification element to your content marketing strategy. Their focus is very much on creating content that users are going to engage with with enthusiasm. This is definitely a technique worth bearing in mind, to improve user experience and approach your customers differently.

Of course, that's not the only way you can use gamification as part of your strategy: how about using it to encourage content creation in the first place?

Here at Passle, we use gamification to engage the creators, using techniques developed by Dr Claire El-Mouden. When we train new users, creating content takes the form of a competition. Not only is this fun, it also encourages long-term habits to keep creating content that works for their business.

Just take a look at the tweets to see for yourself!